![](https://cdn.myportfolio.com/a4fd9ac9-5183-46b7-a766-20d725b3965e/e289d657-b24c-48e6-8ebc-8bb6cd760b90_rw_1920.png?h=464ad5803cbdfd09b1d6cfefe708c401)
Sing! Men's Chorus is a Singapore based men choir and they wanted to change their old logo so that they had an open competition.
I evolved the old logo by making it much simple, bold, and memorable, while using its DNA in smart way.
I evolved the old logo by making it much simple, bold, and memorable, while using its DNA in smart way.
![](https://cdn.myportfolio.com/a4fd9ac9-5183-46b7-a766-20d725b3965e/3d12be93-4226-43dd-bce7-37dfeb7d5cb8_rw_1920.png?h=c7b82e52811d885691b8382fcf9287cc)
![](https://cdn.myportfolio.com/a4fd9ac9-5183-46b7-a766-20d725b3965e/42a2648a-bbd3-49be-bced-c47b74b24203_rw_1920.png?h=67e899cbebfb7bd4954e9ebe14b81f60)
![](https://cdn.myportfolio.com/a4fd9ac9-5183-46b7-a766-20d725b3965e/55a6b1ce-dbff-414e-a796-ef8576cc7f40_rw_1920.png?h=6a300b69cb59993aebd76f3b65a03cd5)
![](https://cdn.myportfolio.com/a4fd9ac9-5183-46b7-a766-20d725b3965e/0adb0ca2-2f15-451e-8f7b-e3b1ec57e318_rw_1920.png?h=f6e5d6598f1957658d90f7737dea2d17)
![](https://cdn.myportfolio.com/a4fd9ac9-5183-46b7-a766-20d725b3965e/30f8d82f-ead7-40b3-b1e5-af453a3b26f6_rw_1920.png?h=da478e7b52fc6ae09b7fc7e17abcaca5)
![](https://cdn.myportfolio.com/a4fd9ac9-5183-46b7-a766-20d725b3965e/493269bc-ebc7-467d-84f1-5c6cb68b9d09_rw_1920.png?h=5757512ab38cb4e40fa4e008003cd2c6)
![](https://cdn.myportfolio.com/a4fd9ac9-5183-46b7-a766-20d725b3965e/475ab81c-90f5-4046-8406-1f4c93ef32b2_rw_1920.png?h=15eefb989a4cdd2afd6f9ae68f60d930)
Unfortunately, this proposal was not chosen. However, if the Sing! wants to change your logo again, don't hesitate to contact me.
And here you can see the winning design.
www.singmc.org
www.singmc.org