While public healthcare is free for the citizens, access to quality care especially in rural areas remains a concern in India, as its population growing.
InnovXcare is a healthcare technology company based in Bangaluru, dedicating to improving access to high-quality care through innovative AI solutions. Primarily focusing on Radiology, Pathology, and Oncology, the company develops tools to optimize workflows and ensure diagnostic precision.
The challenge on making the logo was, as the company name is fairly long, creating a memorable icon that can be used solely while having a strong association with the name.
Like the company's slogan “where innovation meets care”, the logo is a visual depiction where “i”nnovation meets “c”are.
Like the company's slogan “where innovation meets care”, the logo is a visual depiction where “i”nnovation meets “c”are.
Cool blue-green color on “i” represents tech side, and the warm orange on “c” stands for care. The colors also slightly suggests India's flag.
Feedback
Akihiro is an incredible designer that fully captures the goals and intent of the project. I have been extremely happy with the design outputs created! "
—Allison Garza, Co-Founder & CEO, InnovXcare