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Established in Switzerland, China, and Singapore, Freshape is a tech company offering sustainable and patented in-house developed technologies which help people to live in harmony with nature.
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The idea behind the company's name is that as apes, we humans have to wake up and work together to save the planet we are living on. There is also a meaning around the fact that as apes that can learn from humans and communicate, behave like us, we have to re-educate ourselves on how to behave with our environment.
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Shape of what shapes a fresh future
To show that we should stand up for our planet Earth, as an existence literally standing on the ground, I created an ape's face with the word “ape” on a circle which subtly indicates the planet. The fresh lime green stands for an ecological stance of the company and the bold typeface is a voice to say what we all should archive together: environmental revolution.
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Feedback
We would like to thank you for your work Akihiro. He achieved the exact idea we were looking for.
– Ana Tejón Rodizza, Sustainable Architect, Freshape