Mountains For All
Logo design for a non-profit organization offering outdoor programs to kids.
Mountains for All (MFA) is a non-profit based in Portland, United States, offering outdoor recreation programs that connect and inspire all youth, building a foundation for a lifetime of active participation in the outdoors.
Their program is designed as a multi-week program that takes kids to Mt. Hood —a 3429m mountain located about 80 km east-southeast of Portland— providing them with the gear they need as well as the appropriate instruction.
Logo design for a blockchain data storage, encryption, and file sharing platform.
Ghost Drive is a blockchain data storage, encryption, and file sharing platform drafted by Wizebit, an Estonia based company specializing in blockchain and AI technology, launched by a SELECTO, a digital products design and engineering company in Ukrine.
Like a ghost appears and vanishes, ghostdrive takes the uploaded document and splits it into millions of pieces, which can only be reassembled by the user with a private key.
Although it has “ghost” in the name to reflect the idea of the product, the logo should have feels of “security” and “technology”.
Ghost drive is anonymous but has credibility as a data storage service. This dichotomy is the key of visual identity developing.
Logo design for an organic and vegan bakery cafe in Central Singapore.
Slow bakes is a bakery cafe specializing in organic and vegan products, based in Central Singapore.
Choi Jee Yang, the founder of the slow bakes and also known as the founder of an organic restaurant Realfood in Singapore, asked me to create an identity while preparing to open the cafe.
Today, Singapore is one of the most digitalized country. People are surrounded by skyscrapers and inorganic materials. Life speed is fast like they tend to reduce the time for eating.
Photo © jiaksimipng.wordpress.com
@peasfulpea, @nicolewjng, @merriefromsg, and @lowonetin on Instagram.
Osteopathy specialist looking at you
Visual identity for an osteopathy clinic in Dresden, Germany.
OsteYou is a private osteopathy clinic in Dresden, Germany.
After studying in Idstein and completing the Bachelor and the Master degree of Science in Osteopathy, Dr. Markus Weslowski, the founder of OsteYou, had been working in various practices in the Rhine-Main area. And he has supported the Association of Osteopathic Germany eV, the largest osteopathic association in Germany, as an advisory board since 2017. And in 2019, he finally opened his own clinic.
Almost all the osteopathy clinics have logos with pictogram of the spine, knee, or other body parts. Or others have hands on the back. But Dr. Weslowski wanted his logo to stand out. He wanted something brings new and fresh air.
OsteYou is an osteopathy specialist who is looking at you, at your bones, with well experienced background.
It was an incredible journey! Akihiro was really creative. Because he envisioned something that fully encompassed my idea, but made it work. I am very confident that he doesn’t only created a simple logo for my clinic, he created a brand that helps me to set myself apart from everybody else.
– Markus Weslowski, OsteYou
Logo design for an AED project in France.
PROTECTION LIFE is a project to increase the number of installed automated external defibrillator (AED) in France, by Paris based company Citycare.
With its 100% mobile Sigfox connected AED, Protection Life offers perfect service. The defibrillator is working always, connected 24h/24, 7d/7, and no matter where it’s installed.
AED products always have logos of a heart, a shield, or an electricity icon. Although they show “what the product does”, they doesn’t say “who save the life”.
While avoiding to have typical angels’ appearance like fairy and organic, to show it’s a tech-driven product, the angel’s feather with a heart is a symbol of trust and life.
Logo design for an IT company based in Paris, France.
Keybirds is a French IT company, born in may 2017. It sells IT advice, integration and outsourcing services to professional clients to modernize their digital tools or to build new ones, to be durable, strong and modern.
The name of the company comes from a fusion of the word “keyboard” – to remind the digital background of their activity – and the word “bird” – to inspire the simplicity, the efficiency and the lightness of their engineering activity and business solutions.
Brand identity design for a Japanese rice cracker company.
Founded in 1986, Takasago-Seika is a Sembei (Japanese rice cracker) company in Saitama, Japan. The company makes high quality products with local ingredients.
Their new identity design needed to incorporate the Japanese sense, but something distinctive from the often-seen Japanese calligraphy style used by other sembei companies.
In early project discussions it became obvious how important “face”, because their corporate motto is “making products with visible face” which means customers can trace the producers of all the ingredients. And also, Mr. Orihara, the CEO of Takasago, said “Crackers are always with people. When they are happy, sad, angry, when they are having fun(喜怒哀楽).”
Takasago is always with you, when you are happy, sad, angry, and all the emotion
Japanese traditional pattern of pine tree
The language of flower
“Kamon” identity for a Japanese soba noodle restaurant.
Kobushi is a Japanese soba noodle restaurant in Kazo-city, Saitama, Japan.
At its renewal open in 2017, since the second owner inherited the restaurant from his parents, he planned to make new identity.
The name “Kobushi” comes from a flower’s name (below left), which has “please welcome” in the language of flowers. While the old logo (below right) was the Kamon (Japanese family crest) of the family, it’s not unique and it didn’t explain the story.
The new logo has the flower of Kobushi of which petals suggest “こぶし” (Kobushi in Japanese character). Therefore, the logo has an alternative logo.
Logo design for a local fish shop in Japan.
I united the two kanji in the name “魚(Uo=fish)” and “進(shin=go forward)” in style of Japanese calligraphy.