Logo design for a local fish shop in Japan.

Uoshin is a fish shop located in Kazo-city, Saitama Japan.

The shop started the business as a small bike selling fishes in 1974. Today, they sell bento, delicatessen as well as fishes. 

I united the two kanji in the name “魚(Uo=fish)” and “進(shin=go forward)” in style of Japanese calligraphy.

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