slow bakes

Craftsman’s hand

Logo design for an organic and vegan bakery cafe in Central Singapore.

Slow bakes is a bakery cafe specializing in organic and vegan products, based in Central Singapore.

Choi Jee Yang, the founder of the slow bakes and also known as the founder of an organic restaurant Realfood in Singapore, asked me to create an identity while preparing to open the cafe. 

Today, Singapore is one of the most digitalized country. People are surrounded by skyscrapers and inorganic materials. Life speed is fast like they tend to reduce the time for eating.
Slow bakes is an oasis for people in the center of Singapore. It suggests “slow life” with its organic “slow foods”.
The hand mark on the bread expresses “craftsmanship” —the quality of the products—, and reaching out as a human to busy people.
Photo ©
@peasfulpea, @nicolewjng, @merriefromsg, and @lowonetin on Instagram.

Other Projects

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google