slow bakes

Craftsman’s hand

Logo design for an organic and vegan bakery cafe in Central Singapore.

Slow bakes is a bakery cafe specializing in organic and vegan products, based in Central Singapore.

Choi Jee Yang, the founder of the slow bakes and also known as the founder of an organic restaurant Realfood in Singapore, asked me to create an identity while preparing to open the cafe. 

Insight
Today, Singapore is one of the most digitalized country. People are surrounded by skyscrapers and inorganic materials. Life speed is fast like they tend to reduce the time for eating.
Concept
Slow bakes is an oasis for people in the center of Singapore. It suggests “slow life” with its organic “slow foods”.
Design
The hand mark on the bread expresses “craftsmanship” —the quality of the products—, and reaching out as a human to busy people.
Photo © jiaksimipng.wordpress.com
@peasfulpea, @nicolewjng, @merriefromsg, and @lowonetin on Instagram.

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