Logo design for an AED project in France.
PROTECTION LIFE is a project to increase the number of installed automated external defibrillator (AED) in France, by Paris based company Citycare.
With its 100% mobile Sigfox connected AED, Protection Life offers perfect service. The defibrillator is working always, connected 24h/24, 7d/7, and no matter where it’s installed.
AED products always have logos of a heart, a shield, or an electricity icon. Although they show “what the product does”, they doesn’t say “who save the life”.
While avoiding to have typical angels’ appearance like fairy and organic, to show it’s a tech-driven product, the angel’s feather with a heart is a symbol of trust and life.