PROTECTION LIFE

Tech-driven angel

Logo design for an AED project in France.

PROTECTION LIFE is a project to increase the number of installed automated external defibrillator (AED) in France, by Paris based company Citycare.
With its 100% mobile Sigfox connected AED, Protection Life offers perfect service. The defibrillator is working always, connected 24h/24, 7d/7, and no matter where it’s installed.

Insight
AED products always have logos of a heart, a shield, or an electricity icon. Although they show “what the product does”, they doesn’t say “who save the life”.
Concept
Protection Life is an angel who saves humans life. It is trustworthy, and protects life with technologies.
Design
While avoiding to have typical angels’ appearance like fairy and organic, to show it’s a tech-driven product, the angel’s feather with a heart is a symbol of trust and life.

Other Projects

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