Kobushi

The language of flower

“Kamon” identity for a Japanese soba noodle restaurant.

Kobushi is a Japanese soba noodle restaurant in Kazo-city, Saitama, Japan.

At its renewal open in 2017, since the second owner inherited the restaurant from his parents, he planned to make new identity.

Insight
The name “Kobushi” comes from a flower’s name (below left), which has “please welcome” in the language of flowers. While the old logo (below right) was the Kamon (Japanese family crest) of the family, it’s not unique and it didn’t explain the story.
Concept
The new logo has the flower of Kobushi of which petals suggest “こぶし” (Kobushi in Japanese character). Therefore, the logo has an alternative logo.
Design
The new logo has the flower of Kobushi of which petals suggest “こぶし” (Kobushi in Japanese character). And the pistil, suggesting noodles, shows “2nd era”.
The logo  has an alternative logo which works as a wordmark.

Other Projects

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