“Kamon” identity for a Japanese soba noodle restaurant.

Kobushi is a Japanese soba noodle restaurant in Kazo-city, Saitama, Japan.

At its renewal open in 2017, since the second owner inherited the restaurant from his parents, he planned to make new identity.

The name “Kobushi” comes from a flower’s name(Kobushi-Magnolia Kobus). The former owner named it because that flower has “Please welcome” in the language of flowers.

I designed a kamon-style logo with the flower of which petals suggest “kobushi” in Japanese character (こぶし). 

Kobushi est un restaurant de Soba (nouilles sarrasin) dont le nom vient du nom d’une fleur Kobushi (Magnolia de Kobé). L’ancien chef l’a nommé parce que cette fleur a “Bienvenue” dans le langage des fleurs mais le vieux logo ne reflète pas cela.
J’ai donc décidé d’utiliser cette fleur pour créer le logo. Finalement, j’ai créé “こぶし” (kobushi en caractères japonais) en forme de pétales de cette fleur.

埼玉県加須市の「そば処 こぶし」は、先代が昭和57年に創業。今年(2017年)で創業35年目の節目と共に、二代目へと受け継がれ、店舗もリニューアルオープンする。

Old logo
Kobushi (Magnolia Kobus)

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