Project

“Kamon” identity for a Japanese soba noodle restaurant.

Kobushi is a Japanese soba noodle restaurant in Kazo-city, Saitama, Japan.

At its renewal open in 2017, since the second owner inherited the restaurant from his parents, he planned to make new identity.

The name “Kobushi” comes from a flower’s name (left), which has “please welcome” in the language of flowers. While the old logo (left) was the Kamon (Japanese family crest) of the family, it’s not unique and it didn’t explain the story.

The new logo has the flower of Kobushi of which petals suggest “こぶし” (Kobushi in Japanese character). Therefore, the logo has an alternative logo.

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