GHOST DRIVE

Guarding ghost

Logo design for a blockchain data storage, encryption, and file sharing platform.

Ghost Drive is a blockchain data storage, encryption, and file sharing platform drafted by Wizebit, an Estonia based company specializing in blockchain and AI technology, launched by a SELECTO, a digital products design and engineering company in Ukrine. 

Like a ghost appears and vanishes, ghostdrive takes the uploaded document and splits it into millions of pieces, which can only be reassembled by the user with a private key.

 

Insight
Although it has “ghost” in the name to reflect the idea of the product, the logo should have feels of “security” and “technology”.
Concept
Ghost drive is anonymous but has credibility as a data storage service. This dichotomy is the key of visual identity developing.
Design
Combining the conflict among anonymous and security, the icon of ghost has a silhouette of shield, suggesting the idea of the product —splitting datas into millions of pieces—.

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