Project

Uoshin is a fish shop located in Kazo-city, Saitama Japan. They started selling fishes while driving a bike in 1974. Today, they sell bento, delicatessen as well as fishes.
I united their two Chinese characters “魚(Uo=fish)” “進(shin=go forward)” with Japanese calligraphy.

Uoshin est une poissonnerie située à Kazo-city, Saitama au Japon. Ils ont commencé à vendre des poissons en conduisant un moto en 1974. Aujourd’hui, ils vendent des bento et des charcuteries même des poissons.
J’ai uni leurs deux caractères chinois “魚 ​​(Uo = poisson)” “進 (shin = aller de l’avant)” avec la calligraphie japonaise.

埼玉県加須市にある魚屋「魚進」は昭和49年、バイクを走らせ魚を売る魚商スタイルから始まった。現在は昔ながらの鮮魚の販売はもちろん、和洋様々な手作り惣菜や仕出し弁当、季節の料理の注文販売なども行う。
ロゴは魚と進、2つの漢字を1つにし、和と粋を感じさせる筆文字で仕上げた。

 
 
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